FACTS AT A GLANCE
Issued monthly January through December.
Published by GEM Communications, LLC, New York, NY.
With over 12,000 readers nationwide, Casino Executive is the only publication
that delivers executives in the North American casino gaming industry
Our readers pass their issues along to four other people, on average.
This gives you a total audience of over 60,000 purchasing influences
including your best prospects and who will see your ad every
In an industry that's over $24.74 billion, Casino Executive reaches
top level professionals across the country who own and manage casinos
and gaming corporations. These executives, key purchasers of casino
products and services, rely on us to keep them up to date on what's
happening, where, by whom. Our top-quality editorial gives them an inside
look at every aspect of the industry, from movers and shakers to new
properties, from marketing innovations to trade events. Reach them when
they're reaching for Casino Executive.
READERSHIP INTEREST AND INVOLVEMENT
According to a recent independent readership study:
- Casino Executive readers, who include casino management, corporate
management and marketing and sales management, purchase, or influence
the purchase of a broad range of casino products and services.
- They are highly educated and highly paid. 94% have some college
education or more, while 39.2% earn an average of $111,400* annually.
- Virtually all (98%) rated our editorial as very or somewhat interesting,
and 90% read most/almost every issue
- 81% read their issues within 2-5 days of receiving their copies
- They spend an average of 41 minutes reading their issues.
- 88% found Casino Executive somewhat or very valuable in helping
them do their jobs better
EDITORIAL PROFILE AND POSITION
Casino Executive gives industry leaders more, more accurate and more
up-to-date information than any other resource in the industry. Our
unmatched information about all areas of the business are why more executives
use, read and rely on us. *adjusted +4% for 1997 and 1998
AN INDUSTRY THAT'S ON A ROLL
Casino Executive is the only publication delivering top executives in
the 24.74 billion North American casino industry exclusively.
Every segment of the industry - from traditional land-based casinos
to riverboats, cruises-to-nowhere and Indian casinos - has grown dramatically
over the last few years, thanks to the evolution of casinos gaming into
a highly profitable form of entertainment.
Entertainment, in fact, has changed the face of casino gaming. Leisure
activities now dominate the industry. Casinos today increasingly offer
all-round recreation, with top-notch live entertainment, sports and
spas to accompany gaming and broaden its appeal.
Casino gaming is mainstream. It's also big business. Gaming alone accounts
for more than one-third of consumer spending at leisure destinations
A GROWING MARKET ON LAND OR AT
Throughout North America, the casino market is a winner. In the US alone,
casinos account for $23.9 billion in revenues in 1996 - nearly half
of all consumer spending on commercial casinos.
Some highlights of this changing industry:
- In 1996, consumer spending on commercial games rose by 5.6% to
a record $47.6 billion. Gaming is a popular leisure activity. In 1996,
consumers spent $470 billion on leisure goods, services and activities.
Gaming accounted for more than 10%of that total.
- Casinos took the biggest slice of market share - It's $23.872 billion
correspond to 50.15% of all gaming expenditures! Within the casino
industry, the greatest growth came from riverboats, cruise-to-nowhere
ships and Indian gaming.
- Gaming also accounted for a big portion, 36.9% or $27.6 billion
of the amount spent on destination leisure, which includes cruise
ships, theme parks and resort hotels - all the backbone of today's
dynamic and rapidly expanding casino industry.
- Overall non-Indian casino revenue increased by 6.3% compared to
1995, reaching a new record of $19.141 billion.
- Indian casinos added $4.731 billion which corresponds to an increase
of 13.3% compared to 1995 numbers.
- In 1996, the total number of 297,181 slot machines generated $11.716
billion in revenue in 1996 corresponding to an increase of 8.3% compared
to 1995. This translates into $39,000 per slot machine.
- Casino-based slot machines accounted for an overwhelming $11.605
billion in revenue or 68% of the $17.066 billion consumers spent in
- Deep-water casinos - both vacation cruises and increasingly popular
"cruises-to-nowhere" (whose growth in 1996 was estimated at 11%) netted
a total of $434 million. Because of certain tax advantages, cruise
ships enjoy an extremely high profit potential.
WHERE PURCHASING POWER PAYS OFF
Casino Executive brings your message to the the owners, executives
and managers who run the industry and make the buying decisions.
Our readers, who spend millions of dollars a year to keep their casinos
competitive, purchase a vast range of products and services. These include:
gaming machines and equipment; furniture, computer systems and software;
tokens and cash machines; accounting, design and marketing services;
lighting, AV and health club equipment; entertainment, and much more.