PURLs of casino marketing wisdom Imagine
sending a direct-mail piece inviting a customer to visit a Web
page, but not just any Web page, their personalized Web page
by Michael J.Broderick
Fundamentally strong The best communications
campaigns start with well-conceived plans
by KathyCallahan
Label slapping Name
something that nobody wants, but almost everybody wears, even though it rarely
fits. The answer is a...
Gaming initiatives win BIG on election day It was a banner day for the gaming industry, with referenda to expand casinos and other gambling being approved everywhere except Ohio and Maine, including the first slot machines in Maryland, the first casino in West Virginia and the first lottery in Arkansas
by James J. Hodl
What’s New Austrian
Gaming Industries' new Coolfire II single games
and multigame mixes will be presented for the first time at G2E
CEO Salary Survey The average salary for a gaming CEO was down from $750,000 in 2006 to $710,000 in 2007. The average CEO bonus dipped from $1.06M to $945,000. Where have all the rock stars gone?
The Demise of Participation Games Operators have closely tracked the effect of the reduction of these games and
determined that the revenue is now being
redistributed to games providing the house with 100 percent of the revenue
by John-MartinMeyer
Resonating Reliability MCA
Processing promises to give casinos more uptime
and better security
with its new ATM/Ticket redemption kiosks
by MarianGreen
Getting a handle on 21st century technology at the sports book Casinos are focusing on the “wow” factor to bring more race and sports book bettors through the door and keep the action humming even as the next generation of wagering looms on the horizon
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Sovereign Spirit 2009 Media Kit Sovereign Spirit, the official magazine of NIGA and created in partnership with BNP Gaming Group, launches Jan.'09 and will illustrate how NIGA and the Indian gaming industry are bolstering tribal economies, creating educational opportunities, and supporting native communities.
The Viejas Custom The Kumeyaay Way The Viejas Band of Kumeyaay Indians has inhabited parts of southern California and northern Mexico for tens of thousands of years. In this issue of The Kumeyaay Way Magazine, learn more about this Tribe's proud history, culture and traditions, as well as the success of their people throughout the generations.
